Gram Bahar
Direct-to-consumer store connecting over 200 rural jaggery farmers with consumers.
Implemented responsive combo pack configurations and Next.js WebP image formats, contributing to a 20% increase in sales and 30% reduction in checkout turnaround time.
Provides direct market access for 200+ rural date palm jaggery farmers in West Bengal without exploitative intermediaries.
Overview
Gram Bahar is an e-commerce platform built to provide rural Date Palm Jaggery producers in West Bengal with a direct sales channel to consumers. The frontend was engineered with Next.js and optimized for mobile devices on low-bandwidth networks, featuring WebP image delivery and a single-step bundle configuration checkout.
Key Features
- Direct sourcing model connecting 200+ rural farmers with consumers
- Dynamic combo pack options (Patali Gur + Nolen Gur) with instant pricing updates
- Optimized Next.js WebP image loading for fast browsing on mobile devices
- Streamlined checkout flow that reduced customer ordering turnaround time by 30%
Outcomes
How It Works
Farmer Direct Sourcing
Aggregates authentic Date Palm Jaggery directly from local producers in West Bengal.
Combo Pack Ordering
Allows customers to select custom weight combinations in a single checkout step.
Mobile-Optimized Delivery
Delivers responsive layouts and WebP compressed images for quick loading across mobile connections.